MOVING SALE: UP TO 70% OFF ENDS TONIGHT

BUY 2, GET AN EXTRA 10% OFF

BUY 3, GET AN EXTRA 15% OFF

BUY 4+, GET AN EXTRA 20% OFF

ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

$224.95

$89.95

Save 60%

Free Shipping Across Australia And New-Zealand
30-Day Money Back Guarantee
Over 45,000 Satisfied Customers

Colour Pink (Almost Sold Out)
Size S
Find my size
Low in stock, only a few left
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MOVING SALE: Selected pieces are discounted while stock lasts. If you are still able to press the 'Add to Cart' button, this item is still available!
The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Elena™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

At Sterling & Co. Melbourne, we offer fast free shipping with Post Australia.

You will also receive a Track & Trace code after we processed your order so that you can track your order with peace of mind

Trusted by thousands of Satisfied Customers -If for any reason you’re not happy with your order, simply send it back within 30 days. Shopping with us is worry-free.

At Sterling & Co. Melbourne, we believe that caring for you goes far beyond the perfect fit, it’s the heart of who we are.

Whether you’re seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you.

We treat every customer like family with patience, honesty, and attention to detail.

📩 We’d love to hear from you:

Reach us anytime at support@shopsterlingco.com

We’ll make sure your experience is as beautiful as your purchase..

Our customers tell it better than we do

  • Natalie B

    This one is so fun and comfortable to wear. The pink colour is bright and cheerful, and the set fits me really well. Perfect for warm days and casual weekends.

    — Natalie B, Byron Bay

  • Debbie H

    I absolutely love this dress. It feels light and comfortable, and I’ve already had compliments wearing it out. Perfect for sunny days and casual lunches.

    — Debbie H, Toowoomba

  • Margaret W

    Simple and elegant. Adds a lovely finishing touch to my everyday outfits.

    — Margaret W, Gold Coast

  • Susan M

    Beautiful colours, a lovely fit and so comfortable. Very happy with my dress!

    — Susan M, Cairns

  • Sandra P

    Love the soft pink colour and relaxed fit. Perfect for a weekend lunch with friends.

    — Sandra P, Ballarat

  • Caroline S

    A little wardrobe treat! Can’t wait to try everything on.

    — Caroline S, Geelong

  • Lisa M

    This dress is so comfortable and easy to wear. I love the relaxed fit and the bold pattern, and the pockets make it even better. Perfect for a casual day by the coast.

    — Lisa M, Coffs Harbour

  • Helen M

    Such a lovely dress! Comfortable, flattering and so easy to wear.

    — Helen M, Adelaide

  • Judith B

    My new favourite for coffee catch-ups. Easy to wear and I adore the classic stripes.

    — Judith B, Perth

  • Kelly M

    Really happy with this dress. It’s roomy in a nice way, very comfortable, and easy to wear all day. The pockets are a lovely bonus too.

    — Kelly M, Fremantle

A NEW CHAPTER AT STERLING & CO.

At Sterling & Co. Melbourne, we've always believed that every woman deserves to feel beautiful, confident and comfortable in what she wears.

Our collections bring together timeless style, effortless elegance and beautiful pieces you'll love wearing season after season.

As we move into our next chapter, we're celebrating with our Moving Sale — a special opportunity to discover your favourite styles at exceptional prices.

Thank you for being part of our journey and for supporting Sterling & Co. Melbourne.

With love,
Sterling & Co. Melbourne 🤍

FAQs

Do you offer free shipping?

Yes only today we offer free shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

How can I make sure it will fit me properly?

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

How long does shipping take?

Orders are typically processed within 3 business days after being placed.

How do I track my order?

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.

I have an issue With my order. How can I contact you?

If you experience any issues or have questions, email us at support@shopsterlingco.com

FREE FAST SHIPPING

We are offering free shipping only today.

30-DAY MONEY BACK GUARANTEE

At Sterling & Co. Melbourne you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

SECURE PAYMENT

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SizeAU SizeShoulder Width (cm)Chest (cm)Waist (cm)Length (cm)
SAU 10359195123
MAU 123696100124
LAU 1437100105125
XLAU 1639106110126
2XLAU 1840111115127
3XLAU 2041116120128
4XLAU 2242121125129
5XLAU 2444126130130

All measurements in centimeters. If unsure, select a larger size.